Story

founder portrait
Lucas D. — Roubaix

Our Story

Born from a common frustration, now a standard.

“I spent two years readjusting my boxers between 9 AM and 6 PM. I figured there were millions of us doing the same thing without talking about it.”

ORION was born from exactly that frustration: a product you forget you’re wearing. Not just technical boxers for sports. Not just eco-friendly boxers for a clear conscience. Both, without compromise, at a direct price.

We spent five years testing materials, cuts, and waistbands. We interviewed three profiles: the executive in a suit, the weekend runner, and the man with sensitive skin. ComfortCore™ is the only product that made them all say the same thing: “I don’t even think about it anymore.”

If we missed something, we’ll refund you. I stand by that.

— Lucas D., Founder · Roubaix, 2023

Our Commitments

Three promises. Kept.

  • Transparent composition. The exact percentage of every fiber is printed on the label. No vague marketing.
  • 45-day wear trial. You wear it, you wash it, you decide. Unconditional refund if it’s not right.
  • Audited manufacturing. Partner workshop in Izmir audited twice a year. OEKO-TEX® Standard 100 certified.